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SPRING SUMMER 2017

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PRESENTATION

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Edit & Photo_ Shadow
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向來堅持品牌的傳統精神，以跑步為生的 Onitsuka Tiger 在經歷整併成 ASICS 以及 2001 年的再次回歸後，儲聚了更多的能量，而這股虎之力向外擴散，不僅持續將日本製鞋工藝技術發揚光大，更領銜群雄於 2013 年攜手知名時裝設計師 Andrea Pompilio ，為運動品牌跨足時裝的紀元揭開了序幕。時間來到了 2016 後半，起點編輯團隊為了捕捉 Onitsuka Tiger 17 春夏系列的風貌，再次造訪上海，除了明年春夏季商品之外，更有 Onitsuka Tiger x Andrea Pompilio 17 SS Collection 展演，就跟著起點，一睹本次 Onitsuka Tiger SPRING SUMMER 2017 PRESENTATION。

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History Models Display

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入口處的牆上傳達了 Onitsuka Tiger 品牌精神，秉持以運動帶來健全的體魄之文化，也闡述了其堅持傳統工藝及原創概念，透過劃時代技術來磨鍊成長的歷程。為了讓參與本次展演的人更能瞭解品牌的歷史，也特別從日本空運 ASICS 博物館藏鞋履至上海，讓人一睹其品牌的歷史歷練，同時了解 Onitsuka Tiger 在運動文化上的深耕不懈。
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Onitsuka Tiger

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x

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Andrea Pompilio

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2017 Spring & Summer

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身為首位與運動品合作打造時裝系列的 Andrea Pompilio，每一季皆會帶給我們不同的新鮮元素，本季將 “Urban Safari（城市游獵）” 作為本季主題，並採用鮮豔的圖騰飾帶細節，來貫穿整個系列，同時 Andrea Pompilio 也運用了其擅長的條紋元素，讓服裝添加了運動品牌所象徵的動態感。
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Footwear

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Details

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Onitsuka Tiger

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2017 REGULAR COLLECTION

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2017 春夏系列延續了簡約風格，同時能在鞋履中看見有加入了日本工藝引以為傲的日本丹寧布料，以及使用針織面料製成的鞋款，除此之外也持續將象徵活力的螢光色與紅色灌注到設計上，展現出 Onitsuka Tiger 另一種面貌。
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Footwear

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Clothes

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Snap

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發表會場中，不僅有 Onitsuka Tiger Lifestyle 總監到場，時裝設計師 Andrea Pompilio 也親臨會場，以及知名日本歌手土屋安娜與 Kom_I 皆於現場一同欣賞本次新品發表會。
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Andrea Pompilio
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Onitsuka Tiger Lifestyle 總監 Shoda
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設計大師方序中
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Onitsuka Tiger Lifestyle 總監 Shoda 先生、時裝設計師 Andrea Pompilio，以及代表台灣前來觀賞的設計大師方序中，三位的專訪也將於日後於本站上曝光，請持續鎖定 KEEDAN.com。
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INFO

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Onitsuka Tiger 官方網站
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